Category: Mortar’s Work
February 22nd, 2010

The Power of Movement. Also, Mortar.

Screen-capture-2

Are you familiar with Peripheral Artery Disease? We hope not. PAD is the leading cause of amputation in patients over 50, and is responsible for approximately 160,000 amputations in the United States every year. Mortar client Avinger makes a game-changing device to treat it. And now they have a game-changing website to market it with. Thanks to everyone who worked on it.
The tooting of our own horn will commence now.

February 21st, 2010

Calling all very talented (and budding) Communications Planners and Interns

It’s not every day you get to reinvent the wheel. But here’s a shot. 

Readers of this blog should know we’re dedicated
to shaping conversations between people and brands—out on the big,
brave, slightly bewildering new frontier where social media, PR and
digital/traditional marketing converge. We’re definitely not afraid to
experiment (or to make mistakes along the way).

But that’s tempered by
a grown up, buttoned down (well, sorta) approach to running our
business.

The most important thing? Our business models begins and ends with communications planning (our own special blend of account planning).

So we’re looking for someone who’s part entrepreneur. Part
evangelist. A little quantitative. Supremely intuitive. And every inch a change agent.

You’ll be at the rich, gooey center of an integrated team that
includes account strategists, creatives, media consultants, and PR
specialists.

To qualify you’ll need at least 1-2+ years of relevant planning/market research experience, including
demonstrated expertise in strategic analysis, market segmentation and
consumer research.

Plus, you’ll need to be able to (behold the bulleted list):

  • Provide leadership on brand initiatives
  • Drive big ideas across multiple channels/platforms
  • Experiment with/be inspired by social media
  • Integrate new cultural trends and research tools
  • Translate findings into clear, actionable strategies
  • Write compelling positioning documents and briefs
  • Envelop clients and consumers in your god/godess-like aura

Part-timers are strongly encouraged to apply–we’re particularly keen
to hear from experienced practitioners who are itching to get back in the
game (you know who you are).

Oh, and you’ll need a sense of humor. Or, at the very least, be able to laugh in the face of intense pressure.

And be able to laugh at yourself. And us. Definitely. Too much to ask?
You tell us.

Send a resume and brief email to: subject “Jnr. Planner”
at thatsme@mortaragency.com.

December 3rd, 2009

The Mortar Foundation: Helping You Do That Voodoo That You Do.

Voodoo
Presenting The Mortar Foundation – the charitable arm of our humble agency.

The Foundation’s aim is to do good wherever we can, not by just handing out bundles of cash willy-nilly, but by maximizing the impact of the good works people like you do. On Friday, December 4, we’ll be up on the podium at Golden Gate University, handing out our first grants to three very worthy recipients: minority female students who work full-time and need a little help to complete their studies and earn their undergraduate degrees. Our funds not only help these hardworking students get ahead, they give us a chance to stay closely involved with one of our oldest and most loyal clients. It's a win-win-win-win-win situation, which has to be some kind of first.  Congratulations to the winners, and stay tuned for lots more good news about lots more good works. (Lord knows we’ve got enough to make up for.)

December 2nd, 2009

Coming Soon. We Swear.

Guns n Roses - Chinese Democracy [Front]

We know we've been promising you a new website for a long time now, and we swear it's coming soon. In the meantime, take a look at our new-and-improved portfolio page.

October 9th, 2009

dHow Change Happens.

Marin Community Foundation's website before:

Home

And today – Marin Community Foundation's website with the Power Of Mortar:

MCF_home

Not to toot our own horn, but…it looks a little better. Go check it out. Did you know MCF just gave $35 million to Marin County schools? It's true. You can look it up. And if you go to school in Marin, you can look it up with your new tutor, or during your new after-school program…