Category: Great Advertising
January 19th, 2007

Daddy’s Little Bad Girl

Picture_7_4 We have noticed internet insurer eSurance in the past. The San Francisco company’s beautifully animated, action-packed spots remind us of Samurai Jack and The PowerPuff Girls. Oh, and their spokescharacter, Erin Esurance is…how you say? Ah yes: Hot.  Apparently, we are not the only ones to notice. Check out this interview with Space Ghost. Not only is it one of the funniest things we’ve seen; it connects with the audience, takes eSurance to a significantly higher level of cool, and still manages to sell hard.  Erin. Call us. We’ll listen to you anytime.

January 18th, 2007

Geico Caveman spots. We have ’em. Get em’ while they’re hot.

Love these. Just love ’em.  Caveman on TV. Caveman at a party.  Caveman at the airport. And he’s pretty miffed in each.


January 17th, 2007

Nokia shows us what our right hands are for.

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This online viral for Nokia pits your right hand against the left in an epic online battle… to hold Nokia’s new cell phone. My right hand won, hands down. What does that say about me, I wonder?
Credit to Nokia & Lowe Canada. Post ripped from Angela at Adrants.

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November 9th, 2006

Engaging (addictive) cheer

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Progressive actions go along way with consumers. Companies must stand for more than a place for people to work and making some money. Lifting your brand to a cause, something for people to look to or feel proud to be a part of, can pay off well in the end. Some companies set up foundations; some just simply contribute money to a worthwhile charity of choice. Some can get creative about it…

Starbucks has launched a new campaign for their holiday blends. In the true spirt of the holidays, instead of spending budget toward bus shelters or billboards, Starbucks is giving out thousands of sweet gestures (in NY its MetroCards, Chicago gets free movie passes, etc) along with numbered pay-it-foward cards. As people recieve they can log when and where they got the card then give it again. Individuals can track how far and wide their gesture ventures. Check it out – half social experiment and half buzz campaign!!

www.itsredagain.com

http://www.cheerpass.com/

November 8th, 2006

Nick Touts Dick As Key Metric

Google and YouTube have enjoyed the success of becoming part of the vernacular of American culture. For advertising spots and campaigns similar success metrics are evident when celebs, comedians, or in this case Andy Dick are found doing spoofs of your ad. Kudos to Gap for finding relevance and creating an interest within its market.