Category: Deep Thoughts
April 17th, 2008

Element Four scores at Aquatech

Mortar client Element Four was at the Aquatech trade show in Las Vegas last month. While there, they were able to take their eyes off the incredible view from their suite long enough to close deals with eight distributors from the U.S., Canada, Japan and other far-flung locales.

Element Four’s flagship product, the WaterMill is a revolutionary new air-to-water generator. If you don’t believe us, take the distributor’s words for it:

“The technology and workmanship of E4 is of the highest caliber and it shows in everything they do,” said Stuart Belshe, owner of Gyro Kinetics Hawaii.

“The Watermill is a work of art and it is obvious the team at element four are ‘the experts’,” said Teo Delecruz, PI sales at Unilab, Inc.

Now if they could only deal with the bunny problem in their hometown of Kelowna, B.C.

Posted by MortarMark in Deep Thoughts
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March 31st, 2008

Well, at least it wasn’t steroids…

In honor of the nation’s pastime (no, not Dancing with the Stars), we’ve dug up this old Pete Rose ad from the 1980’s. Remember when all it took to “play younger” was Grecian Formula, not pregnant lady pee and cadaver hormones?

And, yeah, the gambling thing is a bummer but nobody played harder than Charlie Hustle.

Posted by MortarMark in Deep Thoughts
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February 12th, 2008

Pillow Fight!

Pillowfight_2 If you are in San Francisco and are up for a bit of down-bashing, this is the place to be on Valentine’s Day. Because, really, nothing says "I love you" more than a smash in the face with a feather-filled pillow, right?

The SF Chronicle’s article on the 2006 event says:

Within minutes, pillows were arcing, feathers were flying, and by the
time the Ferry Building’s clock tower clanged the half-hour, the plaza and
hundreds of people were covered in white down that gave the scene a wintry
lustre.

"I haven’t giggled so hard for a really long time,” said San
Francisco resident Amy Davis, 35.

The Flickr pool of photos from last year’s event has some killer shots. Some of them look like it is snowing from all the feathers floating in the air. Or you can watch the video of last year’s event below.

 

Posted by MortarMark in Deep Thoughts
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February 10th, 2008

It used to be a minivan. Steel recycler Nucor tells its story.

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Who knew steel recycling could be so compelling. Click here for more examples of how Nucor tells its story.

Posted by MortarMark in Deep Thoughts
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February 5th, 2008

Super Fat Tuesday

Super Fat Tuesday

What are a few of the hottest Google search terms today? Google Trends shows the following:

  • #1 is "super tuesday results"
  • #7 is "where to vote"
  • #12 is "fat tuesday"

Just in case you need something to do tonight, after you vote, of course… here’s a list of Super Fat Tuesday Parties. They also have a Super Fat Drinking Game and Super Fat Bingo (downloadable PDFs).

Laissez les bons temps rouler and n’oubliez pas de voter!

Posted by MortarMark in Deep Thoughts
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