Category: Deep Thoughts
June 5th, 2008

Break Like The Wind.

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Mortar’s own Renata, Ryan and Shauna are five days into AIDSLifecycle 2008 – a 545-mile bike ride from the Bay to L.A. to raise money and awareness for HIV and AIDS. Each rider raises at least $2,500 each; Team Mortar has raised even more than that.
Right now, our intrepid-if-sore-assed cyclists have just reported in from fabulous Lompoc, home of Vandenberg Air Force Base and the Lompoc Federal Correctional Complex.  And it’s Red Dress Day! (Coincidence? Perhaps.)
But enough from us. We’ll let Shauna tell you herself.

June 3rd, 2008

This isn’t our intrepid LifeCyclers

The good news is that only one person was killed in this horrific accident (10 injured).

The bad news kinda’ speaks for itself.

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Juan Campos, an American citizen living in Brownsville, TX, was charged with killing Alejandro Alvarez, 37, of Monterrey, Mexico.

Stay safe out there, people! And don’t freakin’ drink and drive!!!

No, not even a little.

June 2nd, 2008

And THAT’S Why You Always Use A Proofreader.

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This retraction brought to you by J. Walter Weatherman and the good folks at YesButNoButYes.

May 23rd, 2008

If the MortarBlog had a smell, it would definitely, definitely be bacon.

If you’ve been reading the MortarBlog for awhile, you may have noticed that we have a slightly unhealthy obsession with bacon. (Do you blame us?)

At the news of two tech guys who quit their jobs to bring the flavor of bacon to everything ever eaten by man (except maybe ice cream), somehow without the use of cute innocent pigs, the urge to "click here to learn more" became irresistible.

I clicked. I read about Bacon Salt. I considered ordering some online. Then I thought, "Maybe, if I do a blog post, we can use the Mortar Condiment Fund to buy some and then all of Mortar will get to try it!" (I realize this would involve the creation of a Mortar Condiment Fund. My only concern is that it might take away from the Mortar Beer Fund. But just imagine the possibilities if they could co-exist in harmony: Corona with a dash of Bacon Salt, anyone?)

So in a desperate effort to make Bacon Salt relate to advertising, (they don’t have any ads yet as far as I can tell) I am sharing with you some of the funny testimonials from the website.

They include:

"Bacon Salt bitch-slaps the flavor of bacon into  anything and everything it touches."

"Why would you have fries if you could have BACON  fries??"

"…you could season one of your knit socks [with it] and suck out  it out through the fibers."

And my favorite:

"When  you put Bacon Salt on mashed potatoes, they try to eat themselves."

So the next time you find yourself at Mortar, maybe we’ll have some and we can all share a round Coronas with Bacon Salt.      

…Hint.

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Thanks AdRants! You guys are a reliable and informative source of bacon/advertising news.

May 6th, 2008

The Mortar Manhattan Est Arrive!

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And it is a thing of beauty. Presenting the first cocktail named after our dear Mortar. Available now for the low, low price of $8 at Otis. Tell Mike we sent you.