Henry Ford said, "If I had asked my customers what they wanted, they would have said, ‘a faster horse’".  Apparently, (if this years Hatch awards are to be believed) consumers had much the same reaction to Apple’s 1984 spot. Check it out. And yes, this is really what happens during badly managed message testing. From Adrants.

Hop over to the new Red Interactive site at the very witty URL http://www.ff0000.com/ (no kidding).

Create yourself an avatar. And retire all notions of what your website should look like, er do, er be… oh, I dunno. (Boxing = CTRL).

Looks like we have to get back to old drawing board boys….

We’ve been mulling over doing this idea for some time. But NY-based id29 beat us to it. And what a fine job they did. Download your copy here.

This shameful image was first brought to us by AdRants, Ad Age, BMA and Copyranter. We just wanted to call your attention to the uh, depths, that advertisers will sink to get your attention. Oh, and let’s not forget  it is also a great lesson in the judicious use of ass.