From our friends at SFist, comes this wondrous gem of a banner ad:

When you care enough to give the very worst. Ugh!

Just imagine the kids under the tree this December 25th: “Really, Mommy, my very own Muni pass? Chase and Dakota are going to be soooo jealous!”

Here at Mortar, we like to think of ourselves as do-gooders. Ryan plastered a cityscape to his cube wall and houses enough plants in his 8×8 foot cubicle to make the whole office feel like a tropical rain forest – just to make us feel good. We’ve worked with clients who generate water from air (totally nifty) and who are so serious about sustainability that the first thing they do when you arrive at their resort is plant a tree to offset the carbon footprint of the drive from the airport. Our direct mail goes out on recycled paper. We even have a cardboard box labeled with a blue rectangle that our empty beer bottles call home. (That thing gets a pretty good workout, believe-you-us.)

So, continuing in the tradition of being generally good people, we’re contributing to Blog Action Day. Spread the love.

Our friends at SFist captured what seemed to be the lamest scariest ad ever for Muni, San Francisco’s beloved beleaguered public transit.

Photo courtesy of SFist Dan

Fortunately for the communications folks at Muni (Can you imagine explaining why you green lit this to your boss?), this is a prank ad and not real. Though it does say something for how little San Franciscans think of the people who get us from here to there – not on time, mind you, but eventually – that nearly everyone believed these ads (apparently on transit vehicles all over town) were part of a sanctioned campaign.

“Mommy, what’s a coffee house?”

Apparently, the Coffee Cantata WAS a real live place on Union Street.

Gone but not forgotten.