Apr. 4th, 2007

Bleeding coasters save lives. But scare Mortar.


Indians love their beer. They are also rather prone to mow down their fellow countrymen after a Kingfisher or two. To combat the problem, Mumbai ad agency Contract has produced beer coasters that appear to bleed when wet.

Um. And we thought that great creative would be immune to outsourcing? Visit the agency here. See the work here. To see a Google map of Mumbai click here (hey you’re not the only one who thought it was just outside Croydon). Thanks AdRants.

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