Bacon Cups are burning up teh internetz this morning.
Since this is, ostensibly, a blog about branding and stuff we should probably write something pithy about how/why certain ideas take on a powerful life of their own and rocket around the collective cyberconsciousness.

But we’d rather just bask in the bacony goodness.

Thanks to our peeps at Yes But No But Yes for the delicious tip. 

Did you kids watch the Oscars? Man, that was a lighthearted romp, eh? Frankly, all this doom-and-gloom puts us in mind of a post-apocalyptic hellscape, where survival depends on your cunning, your ruthlessness…and your hoopty.
Or maybe we were just stuck in traffic. Whatever.
Check out Jalolpnik’s lineup of  the Ten Best Post-Apocalyptic  Survival Vehicles. They’re all pretty cool, but Mortarblog has a soft spot for the classics – the EM50 pictured above still rules the wasteland.

Thanks for the post-apocalyptic trip-tip, Boing-Boing!

Here are some examples of the nifty new street banners Mortar designed and placed for Golden Gate University (GGU).

If you’re out on the streets of San Francisco, look up for a “Degree of Perspective”.

Look up for a “Degree of Influence”.

Or just look up because the sidewalks are kinda’ icky.

Mortar’s work for St. Mary’s Medical Center (see examples here and below) has garnered quite a bit of exposure for its use of humor in heathcare advertising.

The latest publication to feature our knee-slapping, slightly askew vision is Deliver Magazine, published by none other than the United States Postal Service.

Yes, that’s right, we cracked up the Post Office.

Kudos to the Mortar creative team! Their next project will tackle tickling the funny bones of the guards at Buckingham palace.