Author Archives: MortarMark
March 20th, 2008

April Fool’s Day: in-uh-proh-pree-it?

I’ve never thought of agency folk as tightwads, but apparently some of our fellow ad peeps have deemed April Fool’s Day jokes inappropriate for the workplace:

“Employees tempted to fill the boss’s office with balloons or plant
whoopee cushions in their coworkers’ chairs this April Fools’ Day may
want to think twice. Seven out of 10 (71 percent) marketing executives
polled by The Creative Group consider April Fools’ jokes unsuitable for
the office. The responses were more evenly split among advertising
executives, with about half (51 percent) finding workplace pranks
appropriate versus 45 percent who gave a thumbs down.” (courtesy of Agency Spy)

But never fear. "Inappropriate" is our favorite buzzword at the Mortar:

in·ap·pro·pri·ate [in-uhproh-pree-it]
–adjective 
not proper or suitable; highly entertaining and worthy of praise.

Who wants to Vaseline the doorknobs and saran wrap the toilet seats with me?

March 17th, 2008

Take the awareness test

The following PSA from the UK may be the most brilliant ever. Don’t feel bad if you don’t pass.

Thanks to Slog.

March 17th, 2008

Psychic Virgin – in Canada, anyway

The following ad for Virgin Canada began its run the day before the identity of “Client #9” was revealed.

According to Gawker, that is. We’ll choose to believe it because it’s a wonderfully delicious coincidence.

March 14th, 2008

God, the Ultimate End-User

We don’t really make it a habit to post about competitor’s websites here, but nonetheless we thought the enjoyment of this site would be worthwhile for one and all. And who knows, maybe you’re over the whole strategic deliverables thing and really itching for some intensive prayer to improve your brand in the eyes of the Lord. In which case, we’re probably not right for you anyway. I’m pretty sure our PR team doesn’t even have His contact info.

Picture_2
www.christvertising.com

Thanks to Tim Nudd at AdFreak.

March 14th, 2008

Bring out yer dead!

Id’s beed a rough week ad duh Mordah. Bud duh cold medicine helps…

Hab a gread weekend!