Author Archives: MortarMark
July 10th, 2008

Shiny-shoed copywriter flaunts handsomeness, saves day.

My mom sent me an email today (Only one? Is she sick?) and to my surprise, it was neither a forwarded mass email about an upcoming garage sale, nor a forwarded mass email asking me to sign a petition. It was in fact a link to a short film which – although still forwarded – was actually vaguely relevant to advertising. And kind of cute. So I’m sharing it with you.
On the importance of good copy:


HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

Thanks, Thea’s mom.

Posted by MortarMark in Deep Thoughts
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July 8th, 2008

Mortar’s Summer Gardening Tips

Zombiegardensculpture

DEER #1: "I’m feeling a little peckish. Let’s see what’s growing in Todd’s garden."

DEER #2: "Hey, good idea. I bet his tomatoes are coming in right about OH MY GOD! ZOMBIES! RUN!"

And…scene.

Keep your garden pest-free with the Garden Zombie. Only $89.95. Seriously.

Thanks to the big, delicious brains at Boing-Boing for the tip.

Posted by MortarMark in Outrageous Outdoor
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June 27th, 2008

Words are fun

Paste in a bunch of text here, and out pops a cute little word bubble. Neato. Yes, I just wrote neato. Twice. I decided to paste in the text from my resume. So here’s me:

Wordle

Thanks to Dear Jane Sample for the tip.

Posted by MortarMark in Cool Tools
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June 26th, 2008

Redefining The Mile-High Club.

A candid – very candid – conversation with RyanAir CEO Michael O’Leary. We’re sure this will get pulled down posthaste, but it’s pretty damn cool that RyanAir has it up on their site right now.
As for us, we’d like a ticket – a business class ticket – on RyanAir to…pretty much anywhere.
Happy flying!

Thanks for the travel tip, YesButNoButYes

Posted by MortarMark in Uncategorized
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June 25th, 2008

“Mom, Why Are The Girls Wearing White And Why Do The Men Have Water Guns?”

Shotgunwillies

From our pals at Deadspin:

A golf team of pre-teen youngsters got a little more than they expected
when they showed up for their junior club golf outing on Monday. Due to
a scheduling "miscommunication" the lucky kids got to share the
clubhouse with the annual Shotgun Willie’s Charity Golf Tournament, an
event sponsored by a Colorado strip club with the same name.

Wacky hijinx ensue.
Oh, and, um, outdoor advertising! Still great!

Posted by MortarMark in Outrageous Outdoor
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