Author Archives: MortarMark
September 23rd, 2008

TOKYObay Leads the Gossip Girl Trend On The Today Show

Mortar secures The Today Show for trendsetting client, TOKYObay! Leveraging the latest Gossip Girl prep trend, the Mortar PR team placed TOKYObay’s chic and preppy watches in the "Preppy Looks For Fall" segment that aired this morning.


September 22nd, 2008

The CarryEco Bag From TOKYObay Fights Greenwashing on EcoStiletto.com

Mortar helped CarryEco take on the heavy weights of greenwashing on EcoStiletto.com. Just because you tote around a reusable shopping bag doesn’t mean it’s good for the environment.

Save yourself the trouble of bobbing-and-weaving propaganda and pick-up a stylish CarryEco bag from TOKYObay.

Greenwashing is for wimps. CarryEco is for everyone else.
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September 19th, 2008

“I’m a PC.”


Well, here it is. Microsoft’s $300 million baby. Our verdict?

"I’m a PC and I’m insecure."
"I’m a PC and I think borrowed interest is a good substitute for an idea."
"I’m a PC and I still don’t have anything new to say."
"I’m a PC and I have more money than sense."

 

We warned you, Redmond – wow us or lose us. And we’re not feeling the wow.

What say you, Mortarblog Nation?

UPDATE: Oh, this is friggin’ priceless: The spot was made on a Mac.

September 19th, 2008

Zivio Boom + Mortar = Love Child Website

Check out the new website Mortar created for the new Zivio Boom headset. Different tabs showcase places where a Zivio Boom comes in hand – er’ hands free. But proceed with viewing caution – looking at fashionable multitasking scenarios may cause feelings of inadequacy.Picture_4_2

September 18th, 2008

“Yo, We Got Ya Rally Monkey RIGHT HERE!”

In which some knucklehead passes out at Shea Stadium and clever Met fans turn his misfortune into an opportunity. (Hey, it beats watching their relief pitching.)

Is it worse that this video is lighting up the YouTubes, or that we picked up the story from the New York Daily News?

Trust us – the longer you watch, the funnier this gets. Kind of like the Mets.