Author Archives: MortarMark
October 14th, 2008

When Life Hands You Lemons…Make Lemonade.

Seems to me the media has literally adopted the old saying, turning iPhone and Palin into newsworthy topics about police, pitbulls, phone-suicide, gun-lovers, girl
power and iPhone neglect.

The economic crisis couldn’t possibly be responsible for wiping out everything from small businesses
to actual real news. Or could it? Which news is more newsworthy? You be the judge:

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Police: iPhone Left In Hot Car For Three Hours

The Republican pitbull Sarah Palin is back on a Leash

October 7th, 2008

“Waiter, there’s a fly in my…HEY!”


Monkey. Frickin’. Waiters!

"We called out for more beer just then and it brought us some beer! It’s amazing how it seems to understand human words," said 71-year-old retiree Miho Takikawa, who said she came to the tavern specifically to meet the monkeys."

No, Miho-san. It’s amazing that someone has trained monkeys to bring beer!

It’s amazing no one thought of this before.
It’s amazing that we don’t already have one!

Arigato, Boing-Boing!

October 2nd, 2008

Ain’t No Love Tap – MortarPR’s Latest Hits Leave More Than A Red Mark

Picture_8_2Eyeblaster headlines are leaving more than a red mark across the internet. Recent PR hits landed on outlets including Wired, ClickZ, MarketingVox, BizReport, MobileMarketer among others.

For the complete scoop, click HERE.

September 25th, 2008

Trendsetter TOKYObay Scores on Yahoo! Shine

Mortar PR team scores another big win for client TOKYObay on Yahoo! Shine.

If you missed the coverage on EcoStiletto.com don’t fret – you can get your eco-friendly fill on Yahoo!

Need we remind: Greenwashing is for wimps. CarryEco is for everyone else.

September 24th, 2008

Spot On.

The last hundred-plus years of British history. And bread. Strangely, the two tie together beautifully. Jolly good work.

Via The Atlantic.