OM1 gives healthcare providers, payers and researchers the ability to reimagine how care can be measured and delivered.

Step one was discovering the strategic marketing decision that only OM1 can deliver: personalizing big data.

Our campaign for Berkeley Haas erases the negative perception that a Part-Time MBA is not the same as a Full-Time MBA.

Mortar helped RingCentral showcase a new look for collaboration and demonstrated the power of everything coming together.

“A-ha Moment: “A-ha! It all this work stuff works together now. Even on my phone.”

With the smart home market exploding, it was time for Dojo to leave it’s mark as the ONLY device that could protect all of your smart devices.  Leveraging our strategic decision – Dojo was a need, not a want and our A-ha moment “I don’t want my wi-fi devices to put me at risk”, we developed a new brand identity for Dojo. 

We started with this: an existing product logo (Dojo) and the parent company mark (the Bulldog):

With BullGuard’s acquisition of Dojo Labs in 2016, two very different companies and consequently, two very different brand identities were merged together. Both elements became part of the consideration set when developing the new identity for Dojo.

Dojo’s product design also brought a unique opportunity into the equation. Dojo was unlike any other Smart Home Security device, combining functionality with artistic decor.

Mortar leveraged the unique design of the Dojo pebble and brought the two brands together in the new logo. Color pallets, fonts and photography followed.

Dojo made their debut in Best Buy and Amazon in 2016. In fact you can  buy one here.