Author Archives: MortarMark
January 6th, 2010

P.RRRRRRRRRRRR!!!

500x_asian_glory

"Avast, me hearties! We be plunderin' a treasure trove of sensible Korean cars! With a 10 year/10,000 mile powertrain limited warranty*!"

So we were fooling around doing brand research over at Jalopnik when we discovered this story about Somali pirates making off with a ship full of Hyundais. Like you, our first reaction was, "Hyundais? Pirates drive Hyundais?" Our second reaction was, "How many pirate jokes can we make?" (More on that in a minute.)

But what really put the wind in our sails was Hyundai PR flack Dan Bedore's Quick-Reaction Tweet:

"Even pirates seem to be switching to Hyundai." 

Running up your brand's colors in a bad situation? That be some fine P.R., fair and true.  (Our best wishes for the safe return of the crew.)

As for the rest of you scallywags, run out the guns and give us a broadside of seafarin' puntasticness in the Comments section. We'll get you started with one from a Jalopnik commenter:

"They thought the ship was filled with Honda Type …"Arrrrrrrrs""

On second thought…belay that…

*See yer scurvy dog of a dealer for limited warranty details.

December 29th, 2009

Ending On A High Note.

Tempting as it may be to wrap up this godawful decade with a gallon of muscatel and a pair of explosive underwear, we shall not succumb. (There's a first time for everything. Shut up.) No. You, the faithful Mortarblog reader, deserve better than that. So let's end things with a slightly more upbeat number. In this clip, Improv Everywhere's Guerilla Handbell Strikeforce helps out a lonely Salvation Army bellringer on the streets of Manhattan.

Is that guy's Surprised Face priceless or what? Here's hoping we can put a similar look on your mugs in 2010. Thanks for reading, and Happy New Year from all of us at Mortar.

Via the mighty-mighty Har Har Har.

December 16th, 2009

Jump Around.

Check out this amazing spot from DieHard, featuring a fellow named Reggie Watts. It’s just a product demo…but it’s a really, really clever and imaginative product demo. Bravo!

December 15th, 2009

Ho. Ho. Ho.

TigerWoods

“Damn you modern technology! Damn you to hell!”


Kids! It’s time to play:

Keep Him or Dump Him? The Game of Celebutard Scandal!

It’s the game where you’re the brand manager..and you have to decide if your celebutard spokesperson’s personal transgressions outweigh his ability to hit a ball into a cup! It’s wacky fun…with sexy results.

For a zippy soundtrack, click the bar below. 

TPIR

Accenture: ALREADY DUMPED HIM. Yeah, that one was pretty predictable. If you’re a business rules company, and your slogan is “Go Ahead, Be A Tiger,” you’re probably hitting your head on a desk right now. Also: canning his ass.

Nike Golf: Couldn’t dump him if they wanted to. And apparently, they don’t want to.
 
American Express:
We say, they’re gonna leave home without him. Time will tell.
 
Tag Heuer: The Swiss looked the other way for Hitler, they’ll look the other way for Tiger.

Electronic Arts: Ah, video games. Always the pinnacle of morality. They’ll probably give him a raise. (HINT: Press A-A-B-A-A to unlock the secret VIP Room Level!)
 
Buick Golf: We say they keep him. It’s Buick. Who’s going to know?
 
Gillete: Check the roster then ask yourself, is this really The Best A Man Can Get? Derek Jeter says no. Gone.
 
Golf Digest: Keeping him. Unless you’re re-upping your subscription for info on Phil Mickleson’s man-boobs.
 
NetJets: Wanna get away? Should keep him. Probably won’t.
 
Target: Ironically, he probably could’ve gotten a “burner” here for about $20. We say – gone.
 
TLC Laser Eye Centers: SO gone. Which is a shame, because we just thought of a hilarious TV spot for them. Actually, about 12 14 hilarious TV spots.
 
TV Asahi: The Japanese? The same people who tie a sandwich to your head and release a komodo dragon? He will not be banished to the land of wind and ghosts. Keep.
 
Upper Deck: They can start a whole new line with just his mistresses! What? They are?.
 
Yahoo! Sports: Hmmm. Some Shallow Alto loyalty for the Stanford homie? We say yes. He stays.

It’s a 7 to 7 tie! We all know how young Eldrick does in a playoff. Good luck, son. You’re gonna need it.

UPDATE: Some say Stephen Colbert reads the Mortarblog. Don’t believe us? Check out this clip from last night’s Colbert Report. About 1:21 in there’s an awfully familiar joke…

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Accenture Drops Tiger Woods
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

December 7th, 2009

Use The Loofah! (Also: Lighten Up.)

So Adrants hipped us to the tempest-in-a-bathtub surrounding this spot from Method:

And while we're not going to rant as hard as Steve did in its defense, we will say – if you feel sexually threatened by anthropomorphic bubbles, you probably have bigger problems than which cleanser to use. We were somewhat persuaded by the commenter who was unpleasantly reminded of being "ogled by construction workers," but isn't the larger point that the audience should be disturbed by what's in their cleansers?

What say you?