Author Archives: MortarMark
April 11th, 2007

Soft-Headed Dinos

Dubbed “The Gang of 500” by ABC’s The Note, the permanent power brokers (media, money and the occasional politician) in Washington don’t understand why this whole Imus thing is a big deal. So what if he said a silly little thing about a women’s college basketball team? Why can’t everyone just take a joke?

Let’s just assume that most of the heads in this gang couldn’t accurately be referred to as “nappy.” Imus has lost credibility, advertisers and two weeks of air time but it doesn’t appear he’s lost his core audience: the dinosaurs (predominantly old, white and male) who still pine for the days when you could smoke wherever you want, harass whichever secretary you want, and the only interaction you ever had with a person of a different race was when you had your shoes shined.

For a group of people renowned for sticking to focus-group vetted talking points, the “Gang” seems to have missed the memo that casual racism isn’t acceptable to most Americans anymore. Their “good ole’ days” mentality puts them on the same road to extinction already traveled by former Senator George “Macaca” Allen.

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Mike Segar/Reuters

The Rutgers Women’s Basketball Team

April 8th, 2007

MortarBlog reveals North Korean secrets.

Abebooks2_25AbeBooks.com promotes fake books to remind readers "If you can’t find it here, it doesn’t exist". Click thru for more examples. Seen on Adrants and AdPunch.

April 4th, 2007

Were have we seen this idea before?

Wo1_25_2
Spotted these riffs on the idea we exploited for active learning specialists, FrontRow on Adrants. Our version is here.

April 4th, 2007

Make way for the TransRats, Taco Bell. (Transfat? Gettit).


Ouch. In a continuing PR nightmare YouTube posts no less than 27 separate videos featuring New Yorks finest TransRats (I love that joke) cavorting through Taco Bell’s in the Big A. There is a moral in here somewhere. Thanks Church of the Customer.

April 4th, 2007

Bleeding coasters save lives. But scare Mortar.

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Indians love their beer. They are also rather prone to mow down their fellow countrymen after a Kingfisher or two. To combat the problem, Mumbai ad agency Contract has produced beer coasters that appear to bleed when wet.

Um. And we thought that great creative would be immune to outsourcing? Visit the agency here. See the work here. To see a Google map of Mumbai click here (hey you’re not the only one who thought it was just outside Croydon). Thanks AdRants.