Author Archives: MortarMark
April 17th, 2007

Mortar takes pity, man no longer doing PR for kitties

After two weeks on the job, we feel confident enough in the abilities of our new PR strategist to announce his hiring. Kevin Lewis has been added to the Mortar PR team with the official title of Account Manager – though he answers to “Hey, flack!”

White Top HatHis previous clients include biggies such as the San Francisco Symphony and NBC Universal as well as some more, um, “esoteric” accounts like San Francisco’s infamous Condor Club and the Cat Fanciers’ Association International Cat Show – two years running (running, jumping, clawing and, of course, meowing).
Kevin has scored coverage in The New York Times, USA Today, the San Francisco Chronicle and (this is a no-brainer) Cat Fancy. He can offer clients advice on every aspect of their PR needs. He can also put them in touch with some very reputable pedigreed cat breeders should the need arise.

“To be honest, if we knew he was the kind of person who wears white top hats in public, we might’ve had second thoughts,” said Mortar Co-founder, Mark Williams. “He seemed like a responsible guy, but after we got all the paperwork done we found out he was a vegetarian, too. It’s a damn good thing he’s much smarter than he looks.”

April 13th, 2007

TMNT Beamvertising: Brazilian Turtle Rescue

Very cool use of beamvertising… Watch the video.

From Adrants.

"Beamvertising is back and bringing the Ninja Turtles to life outside the big screen.

For the Brazilian film Tartarugas Ninja, the beamvertised Turtles enacted a mini-rescue
against a building, utilizing its actual dimensions, which made the
show that much more realistic."

April 12th, 2007

Weiden shoots on the web. And misses.

wk.com

Why don’t the top agencies, like Nike’s much-lauded Weiden & Kennedy, get the Web. Why?

April 12th, 2007

The Ass Kissing Project

GoadsetjobsadsIntroducing the Ass Kissing Project from  a German job hunting website (oh you think we kid?). They offered this recent commentary on job hunting at an event, oh, I dunno, somewhere.

Honestly, those crazy Krauts! Seen on AdRants and BoingBoing who got the scoop.

April 11th, 2007

Web site in a minute. New author launches web presence from the top of her fridge. Oh, and it’s good.

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Hows this for an original concept? Click thru to enjoy NoOneBelongsHereMoreThanYou.com probably the most original web launch this year. Then buy her book. Courtesy of new author Miranda July.