Apr. 17th, 2007

Mortar takes pity, man no longer doing PR for kitties

After two weeks on the job, we feel confident enough in the abilities of our new PR strategist to announce his hiring. Kevin Lewis has been added to the Mortar PR team with the official title of Account Manager – though he answers to “Hey, flack!”

White Top HatHis previous clients include biggies such as the San Francisco Symphony and NBC Universal as well as some more, um, “esoteric” accounts like San Francisco’s infamous Condor Club and the Cat Fanciers’ Association International Cat Show – two years running (running, jumping, clawing and, of course, meowing).
Kevin has scored coverage in The New York Times, USA Today, the San Francisco Chronicle and (this is a no-brainer) Cat Fancy. He can offer clients advice on every aspect of their PR needs. He can also put them in touch with some very reputable pedigreed cat breeders should the need arise.

“To be honest, if we knew he was the kind of person who wears white top hats in public, we might’ve had second thoughts,” said Mortar Co-founder, Mark Williams. “He seemed like a responsible guy, but after we got all the paperwork done we found out he was a vegetarian, too. It’s a damn good thing he’s much smarter than he looks.”

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