Author Archives: MortarMark
May 1st, 2007

Glorified Tap Water

Picture_1The bottled water industry is booming—last year, this rapidly growing sector raked in revenues of an estimated $11 billion.  But as Slate points out, there is a growing conflict between those who want to drink clean, pure water and those who want to breathe clean, pure air.

Several Bay Area restaurants are boosting their environmental street cred by giving away tap water instead of offering marked-up bottled water to customers.  Among the restaurants pioneering this new trend are Chez Panisse, Incanto, Poggio and Nopa.  Kudos to them.  From a PR standpoint, it not only shows that they’re taking into account global warming issues (like environmental costs of bottling and transporting water, and reducing the amount of plastic in our landfills) but also that they’re taking their customer’s values into consideration rather than just how to make a profit.

Certainly this is a stark contrast to the flip side of the spectrum, with some manufacturers offering hyped-up “luxury” water products like Bling H2O, with bottles that come bedazzled in Swarovski crystals and a steep price tag of $35 a pop.

May 1st, 2007

Tony doesn’t pick up the paper anymore

Tony Soprano
The Audit Bureau of Circulations (ABC) released the spring circulation numbers for daily and Sunday newspapers yesterday and apparently things aren’t getting any better for paper and ink suppliers. Overall daily circulation is down 2.1 percent for the six-month period ending March 31, 2007 as compared to the same time a year ago and Sunday circulation dropped 3.1 percent.

Monsieur Soprano’s hometown journal, the Newark Star-Ledger saw its numbers drop 6 percent for its daily edition and 4.3 percent on Sunday. Is it mere coincidence that Tony isn’t picking up the paper in his bathrobe this season?
Things aren’t any better on the left coast. The San Jose Mercury News daily circulation is tumbled 4.9 percent and Sunday 4.4.
The good news in all these stats is that they don’t include online numbers. The Internets, or tubes if you prefer, will save us all! (Just maybe.)

April 30th, 2007

Are you Doing a Ratner?

Although widely regarded as "tacky," the UK-based Ratners chain of jewelry stores shops was nevertheless extremely popular with the British public. That was until Chairman Gerald Ratner’s now famous speech at the UK Institute of Directors in April 1991. During which, Gerry muttered this now-famous phrase:

“We also do cut-glass sherry decanters complete with six glasses on a silver-plated tray that your butler can serve you drinks on, all for £4.95.
People say, "How can you sell this for such a low price?"
I say, because it’s total crap."     

Not content with that remark, he went on to say that some of the earrings were "cheaper than an M&S prawn sandwich but probably wouldn’t last as long."

The speech was instantly seized upon by the media leading to an estimated loss of £500m ($1bn) being wiped from the value of the company.  Hardly surprisingly, Mr. Ratner, was given the boot some 18 months later, and in 1994 the Ratner name was expunged from the company, which has since been renamed Signet Group.

Even today, Ratner’s gaffe is still famous in the British Retail industry as an example on the value of branding and image over quality. Such gaffes are now sometimes called "Doing a Ratner," and Ratner himself has acquired the sobriquet "The Sultan of Bling."

Ratner has said in his defense that it was a private function which he did not expect to be reported, and his remarks were not made seriously.

Read more on Wikipedia. Thanks to NPR for bringing this to our attention.

April 30th, 2007

Outdoor is dead? Long live outdoor.

Ballet_classes

Fitness_on_bus

Karate_school

Mrclean_road

April 25th, 2007

Sexy, sexy Martha Stewart?

Martha_2Does domestic-arts maven Martha Stewart have the power to steam-up the DIY crafts industry?  With her high-profile media businesses feeling the strain of advertisers migrating to the Internet and declining audiences for daytime TV, Martha has launched a new line of more than 650 products for scrapbook enthusiasts. 

While bottles of glitter and colored markers may not bring the dowdy crafts industry the reportedly sexy makeover intended, perhaps she should focus more on breathing new life her icy on-air personality.  For now, she’s facing stiff competition from spunky spitfire Rachael Ray.  (We looked up the status of her current feud with Ray, and pulled up this old gem from TMZ.)