Good PR or bad PR? 

Sex symbol or political figure?

Either way, Barack Obama received a large amount of press with yesterday’s YouTube post by an “Obama Girl,” a new brand of people entering politics.

Public Relations experts strive to get hits in mainstream media like the New York Times, Washington Post and Fox, but now with YouTube it has become THAT easy to make a video, select “post” and get a major debut on every major network!

So, like I said- Good PR, Bad PR?

Our good friends at SFist (they don’t know they’re our good friends but we’ve been stalking them for quite some time now and we’re sure they’ll love us once we’ve softened them up by keeping them in the MortarBasement for a few weeks) managed to snag a three-question interview with San Francisco Chronicle Executive Editor, Phil Bronstein aka, the former Mr. Sharon Stone.

And, contrary to the title of this post, one of those questions was not “What are three things that haunt your dreams?”

I have been struggling with management of power cables and chargers for
years. Reading this Sci-Tech Today article about "WiTricity" makes me all giddy with
hope for a wireless energy solution.

Massachusetts Institute of Technology researchers made a 60-watt light
bulb glow by sending it energy wirelessly — from a device 7 feet away
— potentially heralding a future in which cell phones and other
gadgets get juice without having to be plugged in.

However, the technology has a ways [sic] to go before it becomes practical. The MIT system is about 40 to 45 percent efficient — meaning that most
of the energy from the charging device doesn’t make it to the light
bulb.

If the technology can be perfected and made "ready for the masses," it could render products like the MultiPot (shown above), ChargePod (which Gizmodo boldly calls "the future of gadget charging"), and websites like CableOrganizer.com obsolete, or at least do some major damage to their bottom lines.

It isn’t the END of chargers… if you had WiTricity at home or work, but you were on a business trip, you would still need all your chargers. At least until hotel chains catch up and offer it: "Continental Breakfast / Free WiFi + WiTricity / In-Room Skinimax."

I am going to keep my eye on this WiTricity… hopefully one day in the not-too-distant future, I can say bye-bye to all that cable clutter!

If you are what you eat, then you’re definitely a member of the LOHAS market if you’re downing a Dole organic banana (and know what we know about the Dole Organic Program).

Some of our recent work has brought us deep into the mindset of the “Lifestyles of Health and Sustainability” segment and there’s at least one thing we’re sure of – transparency is everything. 

And that can drive some companies bananas. But, it seems, not Dole. Dole has created a site where its customers can enter their fruit’s 3-digit sticker code and find out exactly who, what, and where their bananas come from. Country, farm, certifications, pictures… everything. They go a step further by outlining their actions and intentions to improve their leadership in organic agriculture.

How’s that for up-front and honest? Makes me want to go buy a Dole banana.