Author Archives: MortarMark
July 10th, 2007

Meet Pokey, The Slowest Zebra.

Zebra

So these two zebras are chilling on the savannah, eating lots of grass.

One says to the other,
"I’ve got to cut this out. I’m going to be too slow to outrun the lions."

And the second one says,

"Meh. I’m not worried about it."

"You’re not?" says the first zebra, "Why not?"

"Because," answers the second zebra,
"I don’t have to be faster than the lions. I just have to be faster than you."

This zebra was, apparently, not very fast. Which is why he’s now on the floor of David’s cube.
We expect to hear from PETA shortly. Or a lion.

Side note: This picture was sent via Nick Talbert’s iPhone. It really is all that.
We are more jealous than a pack of hyenas circling the carcass of a, well, you know.

July 10th, 2007

Please believe everything you read

Gawker’s Lies Well Disguised feature is perhaps not our favorite snarky take on advertising, but today it brings us a perfect shitstorm of horribilityousness.

Wtcasbestos

This beauty comes from 1981, when the asbestos industry began to deal with the whole really-really-bad-for-you thing. Or not deal with it – as this amazing example of chutzpah would indicate.

A soupcon of mesothelioma, anyone?

July 10th, 2007

Microsoft does interactive B2B right. For once.

Picture_1
Microsoft just launched this great promotion for Vista. Wait. Did I just put "Microsoft" and "great" together in the same sentence?

July 5th, 2007

Ken touches the Mortar. Berlitz goes viral.

How did Berlitz ever get the rights for this stellar commercial? Thanks Advertising for Peanuts.

July 4th, 2007

Your signature is worth more than you think.

Yes, the pen is mightier than the sword. Check out this new spot for Amnesty. Seen on Adfreak.