Author Archives: MortarMark
November 8th, 2007

A friendly reminder from the Mortar…

So there was some curiosity about what the folks on the Interweb might think is the tops in advertising. An intrepid Mortarite Googled the phrase “best ad ever” and this little gem was listed several times in the first 20 results.

(What, you never randomly Google things when you’re supposed to be working? Right.)

Warning: Turn your volume down before playing.

We’ll consider this our public service for the week.

Posted by MortarMark in Great Advertising
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November 6th, 2007

Merry Thanksgivoween

Merry Thanksgivoween

Posted by MortarMark in Deep Thoughts
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November 2nd, 2007

In Case Of Chest Hair Emergency, Pull Tab

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JC Penney – Doin’ It Right!
Highlights from the Spring/Summer Collection of 1977.

I was 11 years old. Most of Mortar wasn’t born yet.
Which means these models could have been their – or perhaps your – parents. Rocking outfits like these, every night was right for love.

Please tip your bartenders and waitresses at  15-Minute Lunch.
Via the ever-stylish and always ready-for-love Freakgirl.

Posted by MortarMark in Deep Thoughts
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November 2nd, 2007

Getting Bad Ads from your agency? Reach for the WhiteSpaceEliminator

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Make sure you watch the whole thing. It gets better and better.

Posted by MortarMark in Great Advertising
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November 1st, 2007

The Official Airline Of Mortar

Vspp

As you may know, Virgin America recently began service from SFO to Las Vegas.
Which means we actually have a legitimate reason to fly them.
The verdict? We loves them.
Let’s listen in to some comments from the lucky few who’ve flown the sexy skies:

"In typical Virgin style, the flight attendants are young, attractive, and very eager."

"The retractable remote control/game controller/texting device is definitely their killer app."

"The ability to text other passengers is sorta nifty."

"Renata likes the chat feature – A LOT."

"…and David does not know how to use it."

"I think every business that works with the general public would be wise to install purple lights…"

"The purple acrylic wall between first class and economy is brilliant."

"It’s going to take a lot to get me back on Southwest. In fact, I’m banning taupe…"

"Better design = stronger emotional link to a brand."

"The  cheeky animated in-flight safety video was (get this) a highlight. And it just shows that if you have the courage to do something different than everyone else and you make it fun that people (jaded creative people even) will take note. I think it even spawned a short conversation before our cocktails arrived."

"They need better wine. (sorry it’s so true.)"

"It made me feel like doing some blow." 

So there you have it. Great design and some simple touches (how much do purple lights cost, really?) wow the most jaded of audiences. And there weren’t even any roving Victoria’s Secret models on this particular trip.  Those of us who didn’t get to go AND ARE NOT BITTER AT ALL are standing by in the departure lounge, ready for takeoff.

Posted by MortarMark in Deep Thoughts
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