Author Archives: MortarMark
December 3rd, 2007

Samples of Out of Home Advertising

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An advertisement by Jung von Matt/Alster for watchmaker IWC.

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Oh Axe, you dirty, dirty monkey…This controversial idea was done in Dubai by Sandeep Fernandes and Husen Baba Khan for the male deodorant, Axe.

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A very cost-effective advertisement in Hong Kong for a yoga school.

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December 3rd, 2007

We’ll pass on this one…

From our friends at SFist, comes this wondrous gem of a banner ad:

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When you care enough to give the very worst. Ugh!

Just imagine the kids under the tree this December 25th: “Really, Mommy, my very own Muni pass? Chase and Dakota are going to be soooo jealous!”

November 30th, 2007

Evel Knievel’s Last Ride


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For those of us of a certain age, a good part of childhood was spent jumping our Schwinns and Huffys over anything we could: trash cans, little sisters, family pets – all of us chasing the legend that was- Robert Craig “Evel” Knievel, Jr.
Pour a little holiday eggnog on the ground this weekend for a true American classic and one man brand, for the King is dead at the young – but for him, surprisingly old – age of 69. He could teach us all a lesson in self-promotion, if not motorcycle safety.
Remember the Evel Knievel Stuntcycle?
The pinball machine? The AMF-era Harley XR750?

The Snake River @*#$ing Canyon?

For bonus points – how about the movie of his life – Viva Knievel? Or the rock opera?

It’s a sad day. But it brings back some happy memories.

R.I.P., Evel. The afterlife just got a lot more entertaining.
Evel Knievel 10/17/1938 – 11/30/2007

November 30th, 2007

World AIDS Day

In honor of World AIDS Day tomorrow, we bring you this charming spot from our friends in Brazil. Hat tip to Made in Brazil for the video and the translation below.

Boy: Am leaving…
Dad: Be careful.
Mom: Don’t forget to take a condom with you.
Dad: Son, take it just in case. You never know if your boyfriend is going to have one or not.
Boy: Thanks dad, thanks mom.
Negra Li: You don’t expect all parents to be like this, right? Wearing a condom should be your attitude, and it is important in the fight against AIDS.

Don’t worry, we’ll be back to our cheeky selves soon.

Also, we’ll be launching a blog about Team Mortar training for the AIDS/Lifecycle ride in the coming weeks. Many photos of sore Mortarons. Fun!

November 28th, 2007

Dirty little secret in Canada’s kitchens

Thanks to the folks at Deadspin for this terrifying gem of a PSA from our (apparently filthy) neighbors to the north.

Clean your floors, people!