We like ads that make you think. Ads that don’t blare their message at you through a megaphone. Ads that inspire you to support a cause that was barely on your radar yesterday.
This new campaign from Dentsu Shanghai checks all of the above boxes. The idea is so powerfully simple, you don’t even need to understand the Chinese in the corner (but if you can read it, we wouldn’t mind a hint). We love that each ad tells a story through a single image that’s at once understated and cataclysmic. We will also promptly be returning the polar bear rug we recently purchased for our office lobby. (Just kidding. Too soon?)
The sophisticated-meets-cheeky, political cartoony illustrations hit the nail on the head, magnifying the idiocy of the hunter, and of the entire situation itself.
It’s like JT used to say: What goes around comes back to bite you in the delicate hiney region.
What’s your take on the campaign? (That comments section down there isn’t going to populate itself.)
Via Ads of the World.