Feb. 11th, 2009

A Bossa-Nova Love Song To Trader Joe’s.

It’s a rhyming Mortarblog

all about Trader Joe’s

The place that sells cookies

on which we overdose.

It’s a classic example –

people hijack your brand.

Although in this case

it really gives Joe a hand.

It’s what we’re always sayin’

and we’re feeling so smart.

Your brand don’t mean a thing

until it touches the heart.

Believe in yourself

and then work like a dog.

And maybe one day
your brand’ll make the Mortarblog.

Nothing rhymes with Boing-Boing, even with an alluring bossa-nova beat.
But thanks for the tip.

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