Nov. 16th, 2007

Texting ads to shopping carts…

Ok, so it’s not as fun as texting to the passenger next to you on Virgin America flights but it is a new, innovative and targeted way to spread your message(s).

Text messages are wirelessly streamed to a small screen in a hard plastic case on cart handle. Advertisers and retailers can log on to and enter their messages, selecting stores where they want their message to appear. Ads run across a complete chain or targeted to specific regions, stores or times of day. Since the messages can be changed quickly, it’s easy to adapt ads for short-run sales or clearance items.

Yup, it’s Mortar approved.

Learn more here…


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