Tag Archives: video

May 25th, 2012

This Ain’t Your Grandpa’s Marketing Conference.

We’re not surprised if you’ve heard of Marketo. They were named the fastest-growing private company in Silicon Valley last year, after all. We’ve also blogged about them several times, and we know you’d rather not eat for a week than miss an entry on Ye Olde Mortarblog.

Riding the wave of success that just seems to keep on building, Marketo hosted its User Summit this week in San Francisco, closing with a celebratory gala on Treasure Island. 1,400 people attended, a 300% increase over their last conference. We’re no mathematicians, but that sounds purdy impressive, no?

Local history nerds will know that Treasure Island was the site of the 1939 World’s Fair. That inspired us to build a conference theme around the idea of an innovation expo, with a look and feel that harks back to 1930s art deco. The idea fit just right, since Marketo is transforming the way companies do business, in response to today’s changing customer. These guys are fo’ real innovators, much like the genius who thought up peanut butter by the slice.

Landing on the theme “Marketing & Sales for a Brave New World,” we concocted a series of striking posters, a landing page, and a swing-driven opening video in which we unironically “jazz things up.” See the work after the jump.

Congratulations to our purple-powered pals on a whoppingly successful event. And thanks for giving us a chance to do some real art for a change.


Look ma, I drawed it!


Those Egyptians did an okay job, but THIS is what we call a pyramid.


This bridge was made for the fridge.


Oh this is an island we’ll treasure, alright.


Look ma, it’s a TV commercial! Except, you know, minus the TV part.

March 24th, 2010

All The Cool Kids Are Doing It.

The Last Advertising Agency On Earth from FITC on Vimeo.

Yeah, yeah, we know – you've seen this by now. But we're giving it some (more) gratuitous play because it has semi-nudity and people wearing bear heads not because it has semi-nudity and people wearing bear heads, but because we liked what this fellow Adam had to say about it:

"Statistically dubious, mildly patronising and about 3 years too late to
be relevant. The internet isn't going to destroy the ad agency. Blogs
aren't going to destroy TV. The internet forces a more open dialogue,
sure, and makes it harder to cover up a bad product with a good ad.
The internet is the world's largest communications tool, connecting you
with thousands of people you wouldn't otherwise be able to connect with.
Good advertising understands this. Bad advertising doesn't."

We couldn't have said it better ourselves. Wait, maybe we could have: Use the internet (and all the other media at your disposal) to talk with your audience, not at them. Right?

Via Adrants, yes, again.