Tag Archives: public relations

May 23rd, 2013

Somewhere In This City, A Brand Manager Is Drunk And Weeping.

If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we dearly love to point out examples of these qualities. So allow us to stand up and applaud the stones on Mazda’s brand team – it takes a ton-and-a-half of those to hand the keys to your brand to Sir-Doctor Stephen T. Colbert, DFA.  “Did he just call it an Oldsmoblile? Did he just say “Mazda, It’s What’s For Dinner?” But that doesn’t follow the Brand Guidelines!”

You’re right, Imaginary Brand Manager’s Brain, it doesn’t. But – hey, put that tequila down – your customers don’t follow them, either. Because your customers are people. And they love it when you treat them like people.

Observe:

mazda

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March 2nd, 2009

Hey smarty pants: we’re hiring. (Public Relations Sr. Account Executive)

Not only is Mortar the proud editor of MortarBlog, we are also a fast-growing San Francisco shop specializing in integrated brand communications.

Yes we are.

We attract a great mix of clients who love our blend of integrated services.

Now, we need a fiendishly clever Public Relations Pro.

Most important is finding a self-starter with the right blend of media and client relations experience and superb organizational and writing skills.

Our ideal candidate will think differently about PR and understand how it interacts with marketing, branding and all the rest of the communications goodness. They will have an acute sense of the big picture, get excited by the possibilities of a start-up and won’t break a sweat at the challenges of a small budget. They will also need 3-5 years experience pitching consumer goods and services, with at least 1-2 in an agency. (Oh, and sorry, but we don't want to hear those w/only deep-tech exp.).

You’ll also need a killer book—heavy on media coverage that made a difference, great writing and creative, strategic programs.

Sense of humor g-o-o-d. 

In addition to the obligatory coffee, skittles and beer, we’re offering something a little different.

The chance to help build a new kind of agency. 

Send an email pitch to heythere@mortarpr.com, along with your resume.

Due to time constraints, we can only respond to candidates we want to interview.

Also, we can’t consider candidates who live outside the Bay Area. Sorry.

And no calls, please. We’re on the phone enough already.

heythere@mortarpr.com