Tag Archives: Obama

May 23rd, 2013

Somewhere In This City, A Brand Manager Is Drunk And Weeping.

If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we dearly love to point out examples of these qualities. So allow us to stand up and applaud the stones on Mazda’s brand team – it takes a ton-and-a-half of those to hand the keys to your brand to Sir-Doctor Stephen T. Colbert, DFA.  “Did he just call it an Oldsmoblile? Did he just say “Mazda, It’s What’s For Dinner?” But that doesn’t follow the Brand Guidelines!”

You’re right, Imaginary Brand Manager’s Brain, it doesn’t. But – hey, put that tequila down – your customers don’t follow them, either. Because your customers are people. And they love it when you treat them like people.



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January 26th, 2010



How annoying was the whole Obama-Unauthorized-Weatherproof-ad-thing?

Did you have to do this?

"No, Mom, we don't think he posed." 

"No, Mom, it's not technically illegal." 

"No, Mom, it's just not done. Because it's not. Because it's not. What? We're not "taking a tone" with you. What? Yes, we're getting enough sleep. No. No. NO. Mom. MOM. We gotta go. No. Yes. OK. Soon. Our prostate!? Mom! Gah!" 

So we were delighted to see this clever spoof on behalf of one of the very best shows you're not watching, AMC's Breaking Bad. Check it out if you have the time.

Via our pals at AdRants.