Well, it's the dog days of summer once again, and not the adorable, bring-you-your-pipe-and-slippers kind of dog, either. Between flight attendants flipping out, fat people flipping out, and that faccacta oil spill, everybody's flipping out.
Fortunately, K-Swiss is doing it in a good way.
Think that's bananas? Check out Kenny Powers' INCREDIBLY, UNBELIEVABLY NSFW signing video.
Now, hard as this may be to believe, we don't think crazy-for-the-sake-of-crazy really gets you anywhere.
If you're K-Swiss in a Nike/Reebok world? Maybe you don't follow the Athletic Gear Rule Book, which clearly states:
2(A): The Company Shall Market Product By Displaying Incredible Athletes. The Implied Promise Shall Be: "If You Buy This Stuff, You'll Be Just Like (INSERT ATHLETE NAME HERE.)"
Maybe you realize there's a big ol' world out there filled with has-beens and never-really-gave-a-crap-beens. Maybe you think, "The people who snuck behind the gym to smoke during P.E. class need shoes, too."
It's just crazy enough to work. Godspeed, K-Swiss. (Tubes!)