Tag Archives: Creative

February 22nd, 2013

Nivea Stress Test Scares the Lederhosen Off Innocent Germans.

We all have fears that haunt us. Clowns. Public bathrooms. Jessica Chastain’s listless, creepy stare. (No? Is that last one just us?)

For clients, a common fear is doing an ad that’s too risky, daring, or controversial. But like we always say, unless you’re a city bus driver, you don’t get anywhere by playing it safe.

Nivea in Germany recently made a ballsy move that we quite enjoyed. To promote its Stress Protect deodorant, the brand concocted a “Stress Test” in which they essentially punk’d unknowing people at an airport. Through some careful planning and on-the-spot execution, Nivea made random people think they were being hunted down by the police. Stupid, right? Why the dickens would you believe that if you knew your record was 100% clean? Just watch.

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November 12th, 2010

It’s Aboot Respect.

You know, it’s sooo fashionable to pick on poor old Canada. “America’s Hat.” “America Junior,” “Blame Canada,” …we could go on. But when we see these amazing ads for Toronto’s Dangerous Dan’s? We think: "Wait a minute – universal health care, imaginary girlfriend storage, Tim Horton’s, beer...we should be nicer to those guys, eh?" 

So hungry.

And the radio? Perhaps somewhat cryptic to the improperly medicated, but if you were – cough- part of the target audience so to speak? Spot-on.


That's what we're talkin' aboot!

Any country that has a city that has a diner that has "a 24oz burger served with a quarter pound of cheese, a quarter pound of bacon, and 2 fried eggs…comes with a large shake and a small poutine." for only $23.95 Canadian? That country is ok by us. And our cardiologists. (Who we could see for free if we lived in Canada.)


Get the rest of the story at Toronto Life.