We are seriously digging this new Allstate work!
When you’re up against GEICO and Progressive, it’s got to be tempting to pull out the Big Bag Of Crazy just because that’s what all the cool kids are doing. But then you remember you have a ga-jillion dollar brand to protect. But that doesn’t mean you have to suck. So what you do is, you position the world as crazy, while keeping Allstate customers “in good hands.”
Funny, on-point and stylish. Well done.
We've picked on Ford in the past, but the Mortarblog is nothing if not fair. Hard, but fair. Anyway…zombieproofing as product attribute? That's a benefit we can really…wait for it…wait for it…sink our teeth into.* But seriously, do you ever play that game? You know, when you're getting into the car and you're spazzing with your latte and your keys and your shades and your iPod and your groceries? We always think – "Man, if we were trying to get away from zombies right now, we'd be toast." You ever do that? You don't? Nobody? Just us? Sigh. Never mind. Just watch the dang commercial.
*Work with us, people. It's Tuesday.
Via Adrants. AAAAAADRAAAAANTS.
This is “Animals,” part of the new campaign for Stanley Steemer by Young & Laramore. It’s cheap, it’s hilarious, and it’s brilliantly on-target. If you can stop laughing long enough, what you take away from these spots is this: These guys are really into cleaning carpets. Which is all they really need to say.
See the rest here.