Tag Archives: b2b brand

September 30th, 2017

Network visibility never looked so good, a new look for ExtraHop

In late 2017 we returned to Seattle to help the new Marketing team at our old friends Extrahop find a new way to tell their story.

Like most of our clients, we encouraged Extrahop to make a decision about who they were and what they stood for. (See some of our thinking on Strategic Decision Making here).  They chose: We are masters of helping business manage change. Which allowed them to  surprise visitors with a fresh and powerful A-ha moment: Finally, you can master change.

Their new POV debuted with the website