Tag Archives: Adrants

March 24th, 2010

All The Cool Kids Are Doing It.

The Last Advertising Agency On Earth from FITC on Vimeo.

Yeah, yeah, we know – you've seen this by now. But we're giving it some (more) gratuitous play because it has semi-nudity and people wearing bear heads not because it has semi-nudity and people wearing bear heads, but because we liked what this fellow Adam had to say about it:

"Statistically dubious, mildly patronising and about 3 years too late to
be relevant. The internet isn't going to destroy the ad agency. Blogs
aren't going to destroy TV. The internet forces a more open dialogue,
sure, and makes it harder to cover up a bad product with a good ad.
The internet is the world's largest communications tool, connecting you
with thousands of people you wouldn't otherwise be able to connect with.
Good advertising understands this. Bad advertising doesn't."

We couldn't have said it better ourselves. Wait, maybe we could have: Use the internet (and all the other media at your disposal) to talk with your audience, not at them. Right?

Via Adrants, yes, again.

December 7th, 2009

Use The Loofah! (Also: Lighten Up.)

So Adrants hipped us to the tempest-in-a-bathtub surrounding this spot from Method:

And while we're not going to rant as hard as Steve did in its defense, we will say – if you feel sexually threatened by anthropomorphic bubbles, you probably have bigger problems than which cleanser to use. We were somewhat persuaded by the commenter who was unpleasantly reminded of being "ogled by construction workers," but isn't the larger point that the audience should be disturbed by what's in their cleansers?

What say you?