Here’s the Obama campaign with a two-minute ad on the economy. Two minutes? But we’re Americans! We have short attention spans – the TV says so!
What do you think? Can you watch a politician talk for 120 seconds?
Mortar is big into the idea of trusting the audience not to be idiots. And we appreciate it when someone else trusts us not to be idiots. We’re just more nervous than a moose on the first day of hunting season when we think of trusting everyone not to be idiots. Let us hear your thoughts.