Apr. 23rd, 2008

Logos Are Hard.


Check out the new logo for the UK Office of Government Commerce.

Nice, right?


Now, tilt your head to the left and look at it again.


The intrepid reporters at The Register say:

"Well, we contacted the OGC for comment, and a spokesman gamely
explained: "The proposed version, which you have sent over, has been
shared with staff, and is now going through final technical stages. It
is true that it caused a few titters among some staff when viewed on
its side, but on consideration we concluded that the effect was generic
to the particular combination of the letters ‘OGC’ – and is not
inappropriate to an organisation that’s looking to have a firm grip on
government spend!"

Jolly good fun, eh, wot?

Thanks to Boing-Boing for the tip. link.

Post a Comment