Dove follows up its smash hit "Evolution" with another frenetic look at womanhood.
Continuing to create a movement in the way woman and the rest of the world view beauty, Dove (and Ogilvy & Mather, Toronto) brings us "Onslaught."
It inspires women and shocks the senses. "Onslaught" encourages parents to speak to their children (as they are urged to do so with drug abuse and sex) in the hopes of shielding them from an overload of messages directed towards them of "you just aren’t good enough the way you are so buy this."
It’s the kind of branding that makes the heart pound and the mind race. For that, we thank you; thank you for creating a movement and making our hearts pound.
Great branding work, beautifully done and a message that’s long overdue from the industry of beauty. EXCEPT, Dove is a Unilever brand. Unilever is the same corporation that sells Slim Fast and Axe Body Spray, a male beauty product that exploits females to build its brand. So, no surprise, The Campaign for Real Beauty is really The Campaign for Real Profits. Can self-esteem be sold? Apparently, it can. But I don’t buy it.
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