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Category: Web/Tech
March 2nd, 2011
Dear GoPro: Your Spot Is Done.
Hi, is this the GoPro marketing team? It is? There’s this guy down in Valparaiso, Chile – we’re pretty sure he just shot your next commercial. Love, Mortar.
P.S. You might want to hurry up and get it on the air before Dramamine, Bell Helmets or Cesar Millan steal your thunder.
Via Deadspin. January 3rd, 2011
Apparently, You DO Win Friends With Salad.
In which What Started Out As Slacking becomes Semi-Useful Marketing Intel. Stay with us – you might learn something! Did You Know? Women love salad. When women are alone with salad, it amuses them with humorous anecdotes. You can look it up. Did You Know? African-American women love shopping. No, they really love shopping. Did You Know? Ease into your New Year's fitness regimen slowly. Or else. Did You Know? Somewhere, right now, an HR drone is making Baby Jesus cry. And so soon after His birthday? Way to go, HR. Did You Know? By now you must have figured out that this whole Bad Stock Photography Thing is something of a meme.
…So perhaps it's not that weird that Shutterstock, (among others,) has decided to own their badness. After all, sometimes Random Guy With Laptop On His Knee is exactly what you're looking for. Did You Know? You totally do not win friends with salad. October 25th, 2010
We’re Not Sayin’. We’re Just Sayin’.
Mortar proudly presents the launch of Mohr Davidow Ventures' shiny new website. Click. Explore. Compare them to the rest of the kids in the industry.Then, let us know what you think! July 28th, 2010
Deploy Happiness. (And An Order Of Crazy Bread.)Let's say you make apps for handhelds. What are you really providing? Ones-and-zeroes? No. Nyet. Non. You are giving your customers the ability to do more than they otherwise could have. Giving them the power to fill orders on the spot. Trade stocks from the airport lounge. Do pretty much anything that needs doing. In real time. Without delay. So if you think about it, they're not "using apps." They're deploying happiness. Mortar client Antenna launched their shiny new Mortar-built website Monday – complete with shiny new logo and shiny new tagline.
We're predictably proud of it, but perhaps even prouder of the client's Facebook tribute to their new logo.
Visit the site. Watch the video. Let us know what you think. April 30th, 2010
Friday Mental Health And Beauty Break.San Francisco in 4K from Patrick Lawler on Vimeo. Patrick Lawler shoots San Francisco using the RED ONE @ 4K 16:9. Which will mean very little to you until you view this video in HD at full-screen. His stunning videography makes us glad to live and work here. (And should give you food for thought if you're wondering whether or not to come visit the Mortar.) Happy Friday! Via the har har har. Yes, again. |
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