Category: Marketing Insights
January 29th, 2007

Shatner sets another high for Priceline.

Oh sweet, baby Jesus, make it possible for tiny Mortar to work with the great William Shatner.

January 29th, 2007

Sponsors sponsor Superbowl sponsors? Whaaa?

Sbads
Just when you thought it couldn’t get any crazier, iFilm  and AOL reveals that the SuperBowl ads have millions of fans. Enough it seems to lure corporate sponsors. Get this, last years ads were viewed 42 million times on AOL.com. Ok. That makes no sense to me at all. Its not like they are that interesting. There really is no hope for us, is there? Read more here. (Journal, Subscription required)

January 29th, 2007

Dating sites cross the chasm. Older dates lead Match.com subscription growth.

"After years of losing subscribers to racier rivals and new social-networking sites geared to young singles, Match has become the largest online dating site in the U.S. by subscriptions, with 1.3 million members. One big reason: older daters like Mrs. Williams."  writes Sarah Silver in Saturday’s Journal.

Choice points include:

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January 29th, 2007

Brand Management

Brand managers, see if you measure up. Take the Mortar360 quiz.

January 29th, 2007

Brand positioning

Brands looking for a new position should visit here: Mortar360.