Category: Great Advertising
January 29th, 2007

Dating sites cross the chasm. Older dates lead Match.com subscription growth.

"After years of losing subscribers to racier rivals and new social-networking sites geared to young singles, Match has become the largest online dating site in the U.S. by subscriptions, with 1.3 million members. One big reason: older daters like Mrs. Williams."  writes Sarah Silver in Saturday’s Journal.

Choice points include:

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January 29th, 2007

Brand Management

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January 29th, 2007

Brand positioning

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January 29th, 2007

San Francisco Ad Agency

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January 29th, 2007

Top ad agencies

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