Apr. 17th, 2014

“C.” It’s Not Just for Cookie Anymore.

It’s conference season, and Mortar is all. Up. In it. Coupa, our new favorite client, is currently hosting their Inspire conference at the Marriott Marquis in downtown San Francisco. Why are they our new favorite client? Because they let us play with syringes, frozen rats, and whisky all day long. We were even discussing nipple pipes with them at one point.

























Technically, Coupa is a B2B procurement software platform. We prefer to think of them as software for corporate shopping. It’s like Amazon for businesses. When employees need to buy massive amounts of any item, Coupa’s software makes it simpler, faster, and easier to track. (Guess you can’t get away with expensing iPhone 5’s for your friends anymore. Damn.) Coupa’s philosophy is simple: If you design software that the end user wants to use, they’ll use it. And a high adoption rate translates to massive – we’re talking billions with a capital B – company savings.

And when we say any item, we mean it. Name something, and you can probably buy it on Coupa. Rocket engine parts. Boneless Boston butt. Adult film editing services. (No joke.) Which is why, in developing a theme for their conference, we couldn’t restrict ourselves to just a handful of words. We had to go A to Z. May we present: the New Language of Success.












  • Todd
    Apr. 21st, 2014

    Sweetness. Another B2B that has the b and z—ballz—to be down with advertising that’s the anti-thesis of B2boring. Dig it.

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