Jul. 14th, 2006

Backseat drivers get a manual

The latest installment in "the Experience is the Brand" is the The VW Jetta Backseat Driver’s manual distributed in magazines (like Wired) this month.

"The number one job of the backseat driver is assisting the driver in the navigation of the vehicle. But the job does not stop there. Below is a list of roles and responsibilities that may or may not be a part of the backseat driver’s duties."

There’s a backseat driver exam at the back of the book.

It’s the latest installment of Crispin’s work for VW.


  • Jul. 13th, 2006

    Damn, how come Crispin comes up with all the best ideas?
    Vote for this story on http://adveracio.us

  • Sarah
    Jul. 14th, 2006

    I got this as an insert in a magazine… I think it was Wired. LOVED it! My husband got a real kick out of it, because he says I am a total back seat driver.

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