You already know of our big fat love for Virgin America. Now, they’re adding Wi-Fi to more flights and…serving Absinthe! What could go wrong? And why does all this remind us of our new favorite website, TextsFromLastNight.com?

It’s that good. 
Mortarblog readers, you are cleared for takeoff.

Vector control courtesy of Boing-Boing. Yes, again.

San Francisco’s Mortar takes on branding for TransFair USA

TransFair USA- the independent, non-profit organization behind Fair Trade Certified™ products- has turned to Mortar to accelerate the adoption of Fair Trade labeling in the United States.
 
While best known for its role in transforming the coffee industry Fair Trade Certified has grown in recent years to encompass numerous other product categories in the U.S. marketplace including tea, sugar, cocoa, flowers, wine and much more. 

So be on the lookout for the new face of TransFair USA. We're excited to have them as a client.

World Fair Trade Day is May 9th; learn more and take the pledge here.

In which we take a moment to wish our own Mark Williams a very happy birthday. Let the spirit take hold of you and leave a comment in his honor, won't you? Hallelujah!

APRIL 16, 2009 -SAN FRANCISCO, CA: Business/Money reporter David Louie (of the ever-popular San Francisco ABC affiliate KGO TV) seeks the insight of Mortar’s very own Mark Williams about Google’s 1st quarter drop in advertising revenue.
Check out the riveting video, and revealing images of our top-secret lair:

Just goes to show that not even our Silicon Valley neighbors- and by “neighbors” we mean people that would release the hounds if we came close to their uber mansions -are immune to the dreaded “R word.”
The Full Story, if you like that sort of thing