Author Archives: MortarMark
October 2nd, 2007

Dove does it again… with “Onslaught”


Dove follows up its smash hit "Evolution" with another frenetic look at womanhood.

Continuing to create a movement in the way woman and the rest of the world view beauty, Dove (and Ogilvy & Mather, Toronto) brings us "Onslaught."

It inspires women and shocks the senses. "Onslaught" encourages parents to speak to their children (as they are urged to do so with drug abuse and sex) in the hopes of shielding them from an overload of messages directed towards them of "you just aren’t good enough the way you are so buy this."

It’s the kind of branding that makes the heart pound and the mind race. For that, we thank you; thank you for creating a movement and making our hearts pound.

Watch the video here.

Onslaught

October 2nd, 2007

The chief export of Chuck Norris is pain.

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…and Action Jeans. They’re like action slacks, except action slacks are not endorsed by Chuck Norris, which means they’re useless piles of unwearable crap. 

We’re just going to stand back in awe now.

October 1st, 2007

Be a better client. Get the manual.

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We’ve been mulling over doing this idea for some time. But NY-based id29 beat us to it. And what a fine job they did. Download your copy here.

September 29th, 2007

Che is Ass-stounding.

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This shameful image was first brought to us by AdRants, Ad Age, BMA and Copyranter. We just wanted to call your attention to the uh, depths, that advertisers will sink to get your attention. Oh, and let’s not forget  it is also a great lesson in the judicious use of ass.

September 29th, 2007

Watch your TV on your Narwhal: the Slingbox Demo

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The new demo from Slingbox is both funny and instructive. Proving technology can be funny and simple. Thanks AdRants.