A little humor makes a "me-too" service special. We're pretty sure we've mentioned Hipmunk before for precisely this reason – their Agony Index is not only funny; it's useful. Combine that sensibility with ads like this and one begins to think that these people (or cute animals who can book flights) might just be able to make the nightmarish hellscape that is modern air travel a little more tolerable.
The spot itself could have used more Trololo Cat and the narration is pure crap, but overall, great job.