Let's say you make apps for handhelds. What are you really providing? Ones-and-zeroes? No. Nyet. Non. You are giving your customers the ability to do more than they otherwise could have. Giving them the power to fill orders on the spot. Trade stocks from the airport lounge. Do pretty much anything that needs doing. In real time. Without delay. So if you think about it, they're not "using apps." They're deploying happiness.
Mortar client Antenna launched their shiny new Mortar-built website Monday – complete with shiny new logo and shiny new tagline.
We're predictably proud of it, but perhaps even prouder of the client's Facebook tribute to their new logo.
"Please leave 1/4" clear space around logo. Please do not eat logo."
Visit the site. Watch the video. Let us know what you think.