Tag Archives: Smart Grid

July 15th, 2011

Smart Solutions For A Dumb Grid.

MORTARBLOG: "The U.S. power grid is so dumb…"

YOU: "How dumb is it?"

MORTARBLOG: "It's so dumb it thinks soy milk is Spanish for "I am milk.""

But seriously, folks, the grid is really dumb. You would not believe how much power goes to waste every day, and how much grossness gets spewed into the atmosphere every day to make all that power that's going to waste. Fortunately there's a simple, free way to start doing something about it. Which is where Mortar client Genability comes in. We could explain what they're up to using boring old words, but we'd rather share our new animated short, "Giving People Power Over Their Power." It's narrated by our pal Ed Begley, Jr., and it has mole people and birds that drop money and even a pony!

Please take two minutes and fifty-seven seconds of your day to check it out.

Pretty cool, right? Did you laugh? Did you cry? Did you want to punch the PG&E guy? (Don't.) OK, then tell all your friends about WhatsMyPower.com, and let's all help make the grid a little smarter.

Lord knows this world could use a little less dumbassery.

April 6th, 2011

Fight The Power.


Did you know your power bill comes with options?
As far as we know, there is no "I'd Rather Pay With Candy Beans"-option as of yet, but…there are options. You might be eligible for a Low Income plan. Or a "Time Of Day" plan. There are all kinds of options out there. Have you ever heard of such a thing? Who knew? Apparently, Genability knew. So, they called us. Asked for our "I'd Rather Pay Using Candy Beans"-option. Mark agreed. We beat him senseless, and then got a more…traditional agreement agreed to. Then, we went to work.

The result? We are proud to present whatsmypower.com -  a brand new website that makes sense of energy costs. It's simple. It's pretty. And it's smart. Kind of like Mark. Kind of.

Anyway, if you use energy, you'll want to check it out.