Tag Archives: guerilla

January 13th, 2010

This Just In: College Kids Like Free Stuff.

Hey remember that one time when that magazine down in New Zealand pulled that vending machine stunt? Our pals at Coca-Cola ran a similar game on-campus. Check it out.

Every one of those young scholars is now thinking "Coca-Cola = Happy." Not rocket science, but highly effective. Nicely done.

Via Creativity Online.