There are some things that only happen once in a lifetime. Like a snowflake made of human skydivers. Or your hometown’s team making it to the Superbowl. With the San Francisco 49ers headed for football’s biggest night, Mortar’s media team knew this opportunity was rare. We also knew that Comcast Sportsnet Bay Area – the authority for 49ers coverage – was sending their entire team to broadcast live from New Orleans. Which made it the perfect opportunity for a local brand to reach a captive SF audience…
Tag Archives: Golden Gate University
January 23rd, 2012
Sunshine and roses? Try raw ambition and elbow grease.
Alright, San Francisco. One minute, you’re freezing our faces off. The next, you’re dumping buckets on our heads. If you’re trying to get us to do our angry pouty face, it’s working. At least there’s something out there to keep us happy: Mortar’s new outdoor work for Golden Gate University. It’s the next phase of the Shine campaign we launched back in 2009.
Hrmm, you think to yourself. With a tagline like “Shine,” I thought the headlines would be all rainbows and sunny skies. Not quite. The kind of shining GGU students do actually takes a freaking ton of hard work, dedication, and a relentless desire to succeed.
GGU is for the ambitious finance major who works two jobs and runs to classes in between. The tenacious law student who was the first in his family to go to college – let alone grad school. The hyper-busy mom who’s committed to finishing her degree. To “shine” is to make the self-inspired, completely optional decision to rise above the 40-hour week, using the remaining 128 hours to bust your gritty behind and thrust the idea of “succeeding” into a new dimension.
The message is bold, and so are the headlines. GGU students shine so bright, they make the sun look bad. Especially in craptastic weather.
December 3rd, 2009
The Mortar Foundation: Helping You Do That Voodoo That You Do.
Presenting The Mortar Foundation – the charitable arm of our humble agency.
The Foundation’s aim is to do good wherever we can, not by just handing out bundles of cash willy-nilly, but by maximizing the impact of the good works people like you do. On Friday, December 4, we’ll be up on the podium at Golden Gate University, handing out our first grants to three very worthy recipients: minority female students who work full-time and need a little help to complete their studies and earn their undergraduate degrees. Our funds not only help these hardworking students get ahead, they give us a chance to stay closely involved with one of our oldest and most loyal clients. It's a win-win-win-win-win situation, which has to be some kind of first. Congratulations to the winners, and stay tuned for lots more good news about lots more good works. (Lord knows we’ve got enough to make up for.)